I love Saab's new "Maintain Your Identity" commercials where they suggest that you should be different from everyone else. Hello!!! 3 years ago you changed all your cars from the distinctive almost hatchback look that everyone knew from miles away to a buttoned down luxury sedan look like every other car in America. The hypocritical idiocy is simply mind-numbing... I love Saab, but I think they forfeited all claims to uniqueness when they introduced their sedans a couple years back. My brain is reeling, seriously reeling, over these commercials. I think everytime I see one I have a miniature stroke.