Dichotomy...

I've actually been thinkign about this for a while, but since I just came back from lunch, it's still fresh in my mind. What's up with cibatta? I don't know who started it, but apparently, it's the new "it" thing to have on your menu. It's in every commercial for fast food places now - McDonalds, Jack in the Box, Wendy's. It's all the rage at Applebee's. I'm sure I'm leaving a few out. I think the first commercial I saw for it was Sonic, so I'm going to blame the whole thing on them. If they weren't so damn tasty, no one would copy them. Sadly, for me to take my rage out on Sonic means driving like 4+ hours to their nearest location. And hey, don't get me wrong, I like cibatta, it's just, everyone is jumping on the bandwagon and trying to tout the bread like they're the only ones who've got it and that makes them so much more appealing. Nice try marketing departments...

Posted by Rev. Adam on Monday, June 26, 2006 at 1:22 PM | Permalink